More than 10 years experience in the design and advertising industry, mainly responsible for branding design,packaging design, product catalogue design, advertising design, advertising planning and corporate branding design, marketing research, new product development, company VI design, store image design, publications/newspapers advertising, network/TV commercial , promotional planning , franchisee and outlet stores sales guidance, event management etc.

Design projects across government agencies, hotels, attractions, retails, F&B, entertainment, medicine, science and technology in both China, Southeast Asia, Singapore even USA and other countries. Participated in the Republic of Singapore S$ 20 Banknotes design, the Singapore Chinese Chamber of Commerce logo & VI design, Business China Singapore logo & VI design , Singapore National Day commemorative coin design, image design of high-speed railway Malaysia Airports and many other government project. Had met with President of the Republic of Singapore, the Former Prime Minister of Singapore, King & Prince of Brunei and the Finance Minister of Brunei. Also participate in advertising design and branding design for a number of major attractions in Sentosa Island - The most popular tourist destination in Singapore and southeast Asia.